12 Insider Tips To Write CTAs That Close The Deal

You've sold them on how great your products and services are; now tell them how to get them!

A call-to-action (CTA) is basically a prompt to get the desired action out of your customers. Come CTAs include things like:

• "Sign Up Now!"

• "Buy Here"

• "Learn More"

• "Book A Call"

• "Download Your Free Copy"

Basically, a CTA is how you turn interested leads into customers. Now, with the right CTA wording, you can produce immediate action and even convert hesitant customers.

Here are twelve CTA writing strategies our content writers recommend to get more conversions:

1. Provide Clear Instructions

Write a straightforward CTA that guides users seamlessly toward the desired action. Whether you want them to make a purchase, subscribe, or sign up for a newsletter, make sure it's easy for your leads to know what to do next.

2. Create A Sense Of Urgency

Time is a potent motivator. Time-sensitive phrases like "Limited Time Offer" or "Act Now" drive immediate action. A CTA with a sense of urgency significantly increases conversion rates.

3. Highlight The Benefits To The Customer

Your CTA needs to go beyond just instructing users to take action. Tell your audience what they stand to gain by completing the action. Share the benefits, exclusivity, and any other value points to increase click-through and conversion rates.

4. Use Compelling Action Verbs

Action-oriented words like "Buy," "Get," or "Start" create a sense of activity and give clear instructions. Action-oriented CTAs work best when combined with other persuasive elements.

5. Keep Your CTAs Short

With CTAs, brevity is everything. A concise CTA gets straight to the point, ensuring that users quickly grasp the intended action. Ideally, your CTA will be only a few words long.

6. Make Your CTA Stand Out Visually

Use bold colors, big fonts, or well-placed buttons to grab attention right away. The right design makes sure your CTA stands out and guides people to take action.

7. Personalize Your Message

Personalization makes CTAs more human and, thus, more relatable and engaging. Address your audience directly with phrases like "Start Your Journey" or "Claim Your Offer." 

8. Test Message Variations

Effective digital marketing requires constant optimization, and CTAs are no exception. A/B test CTA wording, colors, placements, or design elements to find the most effective.

9. Match Your CTA To Your Content

Make sure your CTA fits naturally with your content. When it flows with what your audience is reading, it builds trust and makes it easier for them to take action.

10. Sweeten The Deal

Give your audience a little extra nudge with incentives in your CTA. You can offer things like discounts, exclusive downloads, or free trials to make taking action even sweeter.

11. Build Instant Trust With Social Proof

Add social proof like testimonials, reviews, or stats to your CTA. When customers see other people trust your brand, they're more comfortable taking action.

12. Monitor Analytics And Adjust Strategies

Continuously track your CTA by analyzing user engagement and conversion data. Then, use the insights to refine and optimize your CTA. 

For high-converting CTAs, work with our professional content writers at Borrowed Pen. We'll use these strategies to write CTAs that increase your conversion rates. Contact Borrowed Pen now and we'll help you earn more customers!