WE STUDY THE MARKET, SO YOU CAN OWN IT
Market Research
Your business has great ideas. We’ve got the research to back them up.
Borrowed Pen's market research specialists gather in-depth industry insights, detailed trend analyses, and key consumer behavior patterns and preferences. We take all that raw data and ink it into actionable strategies you can use to write the next chapter of your business success.
WE ANSWER YOUR MOST IMPORTANT QUESTIONS
What do customers really want?
Where is the market headed?
What are your competitors doing?
Borrowed Pen answers your business' most strategically important questions with smart, no-nonsense market research. We analyze industry trends, conduct competitive benchmarking, and identify key growth opportunities. Our market research reports, practical insights, and expert subject matter analysis give you the clear, actionable intelligence you need.
We find the opportunities, you make the moves
You have a new idea for a product, service, or business, but will it earn you revenue? Bring it to our market research team and we’ll validate it with data. With clear insights in hand, you can take smarter risks and make saavy investments that lead to real business growth.
Insights
Market Research Reports
We write comprehensive reports that analyze market forces, consumer behavior, and competitive landscapes to give you a strategic advantage. With our research, your organization can confidently face market shifts, seize opportunities, and maintain industry leadership.
Actions
Market Entry Strategy
Our market entry strategies give you the insights and tools to enter new markets successfully. From in-depth competitive analysis to regulatory evaluations, we identify key opportunities and write strategic initiatives that align with your business goals.
Perspectives
Expert Thought Leadership
Position your brand as a trusted industry leader. Our subject matter experts draft white papers, analytical reports, and case studies to build your professional credibility, attract top-tier customers and investors, and differentiate yourself in a competitive market.
What can you do with market intelligence?
Ready to write market history? We convert conjoint analysis, price elasticity studies, and market mix modeling into plans that'll make your competitors wish they thought of it first. We offer serious research that is seriously useful. We'll help you:
Expand Into New Markets
-
Feasibility Analysis
-
Market Sizing
-
Segmentation Analysis
-
Entry Strategy
Uncover Market Opportunities
-
Industry Reports
-
Opportunity Assessment
-
Competitive Analysis
-
Trend Forecasting
Showcase Industry Expertise
-
White Papers
-
Case Studies
-
Client Presentations
-
Pitch Decks
Trusted Methodology, Decision-Ready Results
Define Objectives And Research Strategy
First, we figure out what you need to learn, whether it's market size, growth opportunities, or consumer behavior, and set clear KPIs to guide the research. Then, we map out a strategy that focuses on the right industry sectors, locations, and timelines. We choose the best methods and sampling techniques to make sure the research is thorough, valuable, and supports your business goals.
Collect And Analyze Data
We start the research process by gathering secondary data from industry reports, market databases, academic journals, and government sources. Then, we collect primary data through surveys, interviews with subject matter experts, and focus groups. We use advanced analysis techniques, like statistical analysis and data visualization, to make sense of everything. SME interviews give us valuable insights, while quantitative analysis uncovers trends and patterns. The result is a clear, accurate, and relevant dataset that covers all the key market areas.
Synthesize Findings
We use the data we collect from research, surveys, and SME interviews to create a clear picture of the market. Then, we turn that data into actionable business development and growth strategies to achieve your goals. We highlight key trends, market shifts, and customer profiles to give you a clear roadmap to make informed, strategic decisions for your business.
Validate, Iterate, and Report
We validate our findings by cross-checking the data and getting feedback from stakeholders. Then, we refine the report through feedback loops to make sure it meets your needs. The final report is clear, includes strategic recommendations, and provides the next steps with data visualizations like charts and graphs. We also offer presentations focused on actionable recommendations to help guide your decisions.