Let's write your success story!
(a guaranteed bestseller)
Welcome
We're Borrowed Pen
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A marketing agency specializing in messaging
When what you need to say is layered, nuanced, or tough to explain, we help you write the right words.
We’re the hired pens who turn those “how do we even say this?” moments into messaging that inks the deal.
You bring the draft.
We make it click.
Is Your Brilliance Hidden Behind Dry Copy?
The teams behind the biggest breakthroughs, get the smallest headlines
The DevOps team building category-defining tech.
The law firm fighting for justice for everyday people.
The engineers finding solutions beyond the edge of what’s theoretically possible.
They’re hidden in the margins. Ignored, underestimated, or buried in dry, technical copy no one gets.​
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We believe the most exciting work is overlooked.
A power grid sensor detecting outages before cities go dark.
​A phytosanitary stamp that secures the global food chain.
A logistics algorithm ensuring relief supplies reach disaster zones first.
A real estate fund absorbing market shocks so anchor communities stay intact.
​A titanium screw in orthopedic kits that keeps implants stable.
​​These businesses are changing the world quietly, consistently, and frankly, without the branding budgets of VC-backed darlings.
Your work deserves the spotlight.
You deserve brand messaging that reflects your value.
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You deserve market intelligence that moves your message forward.
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You deserve marketing campaigns that reflect the scale of your impact.​
You’re doing something important. We'll make sure people get it.
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At Borrowed Pen, we make it click.
Our ink doesn’t run from complicated messages, but it stops jargon in its tracks.
Our Six-Step Strategy to Make Your Message Click
Messaging shouldn't be what stands between your market leading products and recognition. So we built a six-step strategy to take you from “we’re not sure how to say it” to “that’s exactly what we mean!”
Step One: Draw the Path To New Opportunities
We conduct in-depth research to uncover the market gaps where you can grow.
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Step: Two Sketch the Strategy
We build a marketing roadmap around your goals.
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Step Three: Ink the Details
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We translate strategy into campaigns, budgets, and launch timelines.
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Step Four: Pen the Message
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We develop brand messaging that makes the complicated simple and the simple unforgettable.
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Step Five: Outline Your Content Path
We keep marketing projects on timeline from draft to launch.
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Step Six: Optimize and Rewrite
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Your ROI grows as we test, measure, and refine every word.​​
With six strokes, we turn scribbles into signatures.
Your ideas, our ink
Not every business has time to nail its brand messaging between client calls, budget meetings, and fixing the office printer. That’s where we come in. We do have time. In fact, we’ve made it our job. Whether you’re a scrappy startup or an enterprise with too many Slack channels, we’ll help you sharpen your message and share it with the world.
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Here’s how your business goals translate into our marketing services:
If you want to...
Check out:
Position your brand where customers are buying
Develop messaging that attracts new customers
Convert brand interest into customer action
Find market gaps and white space opportunities
Assess product-market fit and demand viability
Optimize your value proposition and grow
Turn your brand into an online lead magnet
Build brand recognition and customer trust
Increase website traffic and conversion rates
Improve organizational and user understanding
Streamline policies, procedures, and processes
Communicate complex information effectively
Our pens redact confusion, highlight brilliance, and underline the sale.
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Between The Lines
Flip through our blog for marketing and messaging tips worth bookmarking.
Our words click harder than a ballpoint in a boring meeting.
We're just a couple
of pen pushers
MEET OUR EXPERTS
Staci Edwards​
Head of
Collaborative Delivery
Natalie Hussey
​Founder
Chief Executive
Kourtney March
Founder
Head of Growth
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We've Drafted In Good Company
Companies who’ve let us co-author a line or two in their story.
Ready for your turn on the page? We'll make it click.
BORROW OUR PEN, WE ALWAYS CARRY EXTRAS.
Need marketing that grabs attention, research that uncovers what really works, or copy that turns readers into buyers? Borrowed Pen specializes in making the complicated feel conversational, the dry sound dynamic, and the technical read like storytelling. We ask the pointed questions. We read the fine print. We find the gap between what you’re saying and what people hear. Then we turn your idea into brand messaging and marketing assets that are clear, useful, and click with the people who need to hear it.
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Pens mightier than the sword and even sharper in print.